AIAG Intitiative - Consumer-Centric Warranty Management
Automotive Industry Action Group
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Consumer-Centric Warranty Management
The Consumer-Centric Warranty work group, which is comprised of representatives from AIAG and OESA member companies, has developed a warranty reduction strategy guideline, Consumer-Centric Warranty Management Guideline, which begins with the end customer (consumer) in mind and includes tactics, techniques and case studies for vehicle manufacturers and suppliers. In addition, the guideline includes an assessment that allows an organization to assess themselves in the processes contained in the guideline.

The guideline promotes consumer satisfaction and continuous warranty improvement by providing an overview of a robust warranty reduction program and support for instilling a consumer-centric approach to warranty reduction.

The AIAG/OESA Consumer-Centric Warranty Management: A Guideline for Industry Best Practices, 2nd edition is now available.

The work group has developed training that is also offered through AIAG.
Program Manager: Ms. Karen Whitmore - AIAG (248) 358-3570

Chair: Mr. Dave Sakata - Freudenberg-NOK General Partnership
Participants

ADAC Automotive
Bosal International North America
Chrysler Group LLC
Dayco Products
Delphi Corporation
DENSO International America, Inc.
Federal-Mogul Corporation
Freudenberg-NOK General Partnership
Original Equipment Suppliers Association
Robert Bosch LLC
Toyota Motor Engineering & Manufacturing North America, Inc.

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Business Case
Develop a manual of Warranty Reduction strategies, tactics and techniques that begins with the end customer in mind. Manual will include not only an overview of a sound Warranty Reduction program, but also how to instill the Customer-Centric approach to warranty reduction that will ensure customer satisfaction and continuous quality improvement. The manual will include case studies of companies who have successfully implemented the approaches outlined in the manual. The manual will serve as a starting point for smaller companies and a reality check for those with established warranty management systems.