Automotive Engineering and Technology Forum

Wednesday - October 02, 2013

7:30 AM - 8:30 AM

Registration and Continental Breakfast


8:30 AM - 8:40 AM


David Prawel - President & Principal Consultant
   - LongView Advisors Inc.

8:40 AM - 9:30 AM

The Globe, the Car, and the Co-Processor

A Tale about Producing the Most Complex Consumer Product on Earth

Manufacturing has been identified as President Obama's number one priority, as it is critical for the economic prosperity and national security of the United States of America. Dr. Thomas Kurfess, who served as the Assistant Director for Advanced Manufacturing in the Office of Science and Technology Policy in the Executive Office of the President of the United States of America, was the technical lead for the President on the current federal efforts related to manufacturing. Dr. Kurfess will present an overview of the Administration's endeavors in advancing manufacturing with a focus on the National Network for Manufacturing Innovation (NNMI) which was discussed in the 2013 State of the Union Address. The NNMI will be presented as it relates to the historic development of interests in manufacturing, and its place in the overall federal manufacturing strategy identifying the technical and cultural strengths of the Nation that can be leveraged to strengthen the country's manufacturing base.

Thomas Kurfess - HUSCO/Ramirez Distinguished Chair in Fluid Power & Motion Control and Professor
   - Georgia Institute of Technology

9:30 AM - 10:15 AM

3D Mobility for Product Development

Want to improve engineering productivity on the go? Mobile computing technology is getting real with exciting new devices, apps, and cloud services that bring together your work and personal life in a seamless, fun, and productive manner. The presentation will show the latest hardware, apps, and services that are a perfect match for today's technical professional.

Kirk Shields - Business Productivity Specialist
   - Microsoft Corporation

10:15 AM - 10:45 AM



10:45 AM - 12:00 PM

Systems Engineering for Combating Product Complexity

Systems engineering is defined as "an interdisciplinary approach and means to enable the realization of successful systems". By considering both the business and the technical needs throughout the product lifecycle, systems engineering ensures that the customer requirements are met across all relevant stages of the system life. Systems engineering begins by defining the customer needs and the required functionality. Design synthesis and system validation methods are employed to comprehensively address performance, operations, costs, schedules, testing, manufacturing, service, support, and disposal. Increasing complexity in the automotive industry, driven by intense global competition and regulation, demands an upfront systems thinking of products and production systems. This panel will discuss strategies of implementing systems engineering to successfully deal with the current and future complexity challenges facing the automotive industry.

This panel will discuss strategies and best practices for implementing Systems Engineering.

Moderator: John MacKrell - CIMdata, Inc

Abhijit V. Deshmukh - Head and Professor School of Industrial Engineering
   - Purdue University
Allan Behrens - Managing Director
   - Taxal
Joseph D'Ambrosio - Lab Group Manager
   - General Motors Company
Laxmi Sivashankar - Senior Manager
   - Ford Motor Company

12:00 PM - 1:00 PM



1:00 PM - 3:00 PM

Product Lifecycle: Considerations & Challenges

The Model Based Approach in the Product Lifecycle.

Model Based Definition (MBD) is the practice of generating 3D digital data (such as solid models and associated metadata) that can truly support use of 3D content across the entire enterprise, especially for use by all downstream and supply-chain functions. When implemented within the extended enterprise, MBD enables the model-based enterprise (MBE). MBD addresses geometric dimensioning and tolerancing (GD&T), component level materials, assembly level bills of materials, engineering configurations, design intent, etc. By contrast, other methodologies have historically required accompanying use of 2D drawings to provide such details. MBE virtually eliminates 2D drawing by ensuring a consistent way of embedding all necessary information within the 3D model to make it available for the complete range of downstream functions such as sourcing, manufacturing, service and so forth.

A major technical barrier to MBE is the lack of standardized methods for defining product manufacturing information (PMI). This session will describe technology and practices to improve and leverage 3D content and PMI. The session will describe measurement-science based methods and tools to ensure correctness and completeness of 3D models plus tools and best practices to make this content available for consumption downstream.

Moderator: Nate Hartman - Purdue University

Asa G. Trainer - Director of Product Management
   - ITI Transcendata
David Opsahl - Executive Director
   - 3D PDF Consortium
Michael Zink - Senior Product Manager and Openness Evangelist
   - Siemens PLM Software
Ram Pentakota - Chief Engineer, PROACT-CAD North America
   - Johnson Controls, Inc.

3:00 PM - 3:30 PM



3:30 PM - 5:00 PM

Impact of Cloud Computing on Automotive Engineering

Computing has evolved over the years from one platform to the next. New approaches are catalyzed by the platform. As it was in previous generations, there are naturally the early adopters and the followers. While this new platform offers the promise of enterprise-wide interoperability, and beyond the enterprise to the ecosystem, there remain the challenges of the huge base of installed software. In this session we will explore with some of the movers and shakers in the software industry the opportunities offered by this new platform. We also discuss the barriers to having the cloud technologies used by everyone in an organization, i.e. many people already use cloud-based e-mail today, instead of the installed Exchange clients on their own premises. We will discuss some of the financial implications for suppliers and consumers of the software that will be created for deployment on the cloud. In this session we will be discussing visions and future potential products, rather than debating what is available today. The session will take the form of a short presentation by each participant, with the majority of time spent answering questions addressed to the panel from the participative audience.

Moderator: Mike Payne

Allan Behrens - Managing Director
   - Taxal
Andrew Wertkin - DVP & Chief Technology Officer
   - PTC - Parametric Technology Corporation
Gregg Nichols - Sr. Industry Manager, Automotive & Transportation
   - Autodesk
Hardi Meybaum - CIO
   - GrabCAD, Inc.
Jim Bartel - Vice President & General Manager
   - RedEye On Demand At Stratasys, Inc.
Thiago Da Costa - CEO & Co-Founder
   - Lagoa

5:00 PM - 7:00 PM

Networking Reception


Note: Large files will take longer to open on slower connections. A minimum connection speed of 256 Kbps is recommended.